Tag One
Keep the people you love close.
Tag One is a small wearable with one button. Press it, and the people you trust know you need them and where you are. No screen, no feed, nothing to learn.
We'll email you when Tag One is ready.
Mom pressed her TagShe's sharing where she is with you for the next hour.One press. The right people know.
Press the button
A firm press on the amber button. You get ten seconds to cancel if it was an accident.
Your circle is told
The people you picked get an alert on their phones, with where you are.
Sharing ends
Your location is shared only for that moment, or for the time you set. Then it stops.
Tag One is still being designed, and these steps describe how we plan it to work. It depends on network coverage and battery, and it isn't a replacement for 911.
More than where. How they are.
Three features, in this order, from research with families, vets and carers.
- 01
Life signs, not just location
Breathing, heart rate, activity and temperature, with a quiet heads-up when something drifts from normal.
An AirTag knows where something is. Tag One knows how someone is doing.
- 02
SOS to the closest helper
If something looks wrong, the nearest person in your circle who can get there is alerted. The wearer can tap I'm OK to cancel.
An AirTag can't get anyone help. Tag One brings the nearest person to your side.
- 03
Close, by consent
Pairs with the phones your family already has, and shares an okay signal only with people you choose.
An AirTag finds objects. Tag One keeps people close.
In design, not yet built. A safety and wellness wearable, not a medical device. Signals are processed on the device and your phone, and never sold.
For anyone you'd want to hear from.
It's made for people who don't want a phone, or can't reach one in time.
Your parents
Help at the press of a button, without a phone to unlock or an app to learn.
Your children
A way to reach you before they're ready for a phone of their own.
Your partner
Peace of mind on a late walk home or a run on your own.
Yourself
You decide who's in your circle and what they can see.
Shared when you say so. Stopped when you say so.
- You pick who. Only the people in your circle.
- You pick how long. Thirty minutes, two hours, or until you get home.
- You can stop it any time. One tap, and sharing ends.
Example screen. Try the button.
Frequently Asked Questions
What is Tag One?
A small wearable with one button, for the people you love. Press it and the people you trust are told you need them and where you are. It has no screen and nothing to scroll.
Who is it for?
Parents who want to stay independent, children who aren't ready for a phone, and anyone who walks, runs or travels alone.
Is my location shared all the time?
No. It's shared only when you press the button, or for a time window you choose, with the people you choose. When the window ends, sharing stops.
Can I buy one?
Not yet. Tag One is still being designed and can't be ordered.
Does it replace 911?
No. Tag One tells the people in your circle. It depends on network coverage and battery, and it isn't a guaranteed life-safety device. In an emergency, call 911.
Is Tag One a medical device?
No. It isn't FDA-cleared and doesn't diagnose or treat anything.